Gem State CRM vs Roofr

Roofr is strong at measuring. Gem State CRM runs the whole job.

If your crew already trusts Roofr's measurements, keep them — Gem State CRM can order from Roofr, EagleView, or Hover. What changes is everything after the measurement: the claim, the crew, the photos, and the seat count on your invoice.

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Side by side

What you're comparingGem State CRMRoofr
Pricing model$250/mo flat for up to 10 users, $25 per extra userPublished per-user tiers, priced by seat
Crews and subcontractorsUnlimited free job links — never a paid seatPaid seats for the people you add
Roof measurementsOrder from EagleView, Hover, or Roofr, or type in your own takeoffIts own measurement service is the core of the product
Insurance claim workDedicated insurance pipeline: adjuster meetings, scope, supplements, ACV/RCVGeneral job tracking, no purpose-built claim workflow
Job photosUnlimited tagged, full-resolution photos on the deal itselfTypically paired with a separate photo app
Proposals and e-signatureBranded good-better-best proposals, live margin, homeowner signs on a phoneProposals and signing included

Competitor details reflect publicly listed plans and product pages and may change. Check their current pricing before you decide.

Where Gem State CRM pulls ahead

  • One flat price for the office — you stop doing math every time you hire
  • Insurance claims tracked properly: adjuster meetings, supplements, ACV/RCV and deductible math
  • Subs open a link on their phone with scope, measurements and material list — never your pricing or margin
  • Photos, documents, proposals and the signed PDF all live on the same deal record
  • Field canvassing map with territories and lead capture included

Where Roofr might suit you better

If measurement reports are essentially all you want, and you have no insurance work, no subcontractors to coordinate, and a very small office, a measurement-first tool is a simpler purchase. Gem State CRM earns its keep once you're juggling claims, crews, and photo evidence.

Switching over

Start a 7-day free trial with no credit card, import or re-enter your active jobs, and load your own price book. Keep ordering Roofr reports if you like — you can upload a Roofr report and it maps into the proposal builder automatically.

Keep reading

One price for the whole company — $250/mo up to 10 users.

$25 per extra user. Crews and subs get free links and never take a seat.

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